As a researcher, nothing beats the fun and satisfaction of working with a great team to produce actionable and successful results for our clients. Lately, I have had the opportunity and privilege to be part of such a process: Accelerated Learning Labs® led by Burke.
If you have not heard about this quantitative qualitative process used by Burke, let me tell you about it. In working on several of these over the last year or so, I have seen quite a few successful product launches and test markets soon to be launched. They have been able to identify and further develop products consumers love and purchase!
In case you don’t already know, Burke is one of the first full-service market research companies started during the Great Depression by Alberta Burke (a woman in her twenties)!
Accelerated Learning Labs® are a quant/qual process that is powerfully designed and supported by great technology, consistently and quickly providing teams with the knowledge and insight needed to make effective, successful decisions. The process is fun and gets everyone on the same page. The teams I have worked with have been very excited about the actionable learning that results!
Some of the benefits clients enjoy by participating in Accelerated Learning Labs®:
- Team interaction and engagement in the research
- Nimble
- Iterative
- Immediate – quant and qual results available that day
- Ability to choose focus group participants based on their quant ratings
In Accelerated Learning Labs®, the team watches from another room as respondents use keypads to input their responses to questions, and the team sees the results in real time. The team then can choose focus group respondents based on how people responded to the quantitative questions, in order to follow up on needed further learning.
Next, focus groups are conducted immediately, with the ability for the team, when appropriate, to bring in modified/iterative stimuli for the focus groups to react to.
The discussion guide starts as bare bones and is further developed immediately following the quantitative portion, based on the team’s emerging questions and needs. It’s important to have a moderator who is flexible and can change on the fly! That is where I have been able to use my skills to contribute to the process.
Teams leave with enough insight to move forward, and within a couple of weeks, a formal analysis and actionable report is delivered, combining qualitative and quantitative learning.
If you’d like to know more about Accelerated Learning Labs®, contact me and I will connect you to the appropriate team at Burke.
And of course, I am still conducting other forms of qualitative research to provide you with the insights you need.