Nancy has a great gift for getting people to open up and talk about anything—no matter how difficult or sensitive the topic. Whether it’s getting people to describe the details of gastrointestinal distress, family members to recall the moments of a loved-one’s death, or particular cultural groups to comfortably express their mistrust of corporations, Nancy finds the most profound insights often emerge from the laughter and tears.
WHAT CLIENTS SAY
Nancy's work with some of America’s most highly recognized and respected companies and brands consistently earns rave reviews from clients. They often say it is like she is reading their minds, always knows what to probe on at just the right time! And her flexibility means they get their needs met even under changing circumstances and unexpected dynamics.
TYPES OF PROJECTS
Whatever your product, service, or industry, Nancy Clift can help you sort out your key issues and objectives, clarify the questions you have for your consumers, and select the research methods best suited to getting the answers that will boost the effectiveness of your marketing efforts. Nancy is the moderator her clients turn to for the most challenging respondents.
MARKETING RESEARCH & CONSUMER INSIGHTS
More than ever before, businesses need to be close to their consumers, listening carefully for both the obvious and most subtle expression of their needs and desires.
1. It takes a special kind of moderator with the empathy and insight to pick up on their cues, and to create the kind of individual and group dynamics where the underlying issues can rise to the surface.
2. It takes a moderator with a rare combination of analytical and interpersonal expertise to bridge the gap between consumer psychology and bottom-line results.
3. It takes a moderator you can trust every step of the way—from defining objectives and designing research to quickly establishing rapport with your consumers and flexibly responding to new and unexpected issues that emerge in the course of research.
4. It takes a moderator with that special “magic touch” to turn your business objectives into actionable insights and results.
RECIPE FOR SUCCESS
CLIFT has the knowledge, experience, and insight to guide you through the process.
Carefully listening to and defining clients’ needs and objectives
Excellence in research design
Outstanding interpersonal and interviewing skills that maximize the value of research results
Ability to maintain research objectivity while creating a safe and comfortable environment for respondents to share their ideas and opinions